HARDCOVER 75 PAGES 32 ILLUSTRATIONS INTRO BY PRASAD BIDAPA 8.25 × 10.5 IN (210 × 266 MM)
Ram Shergill is an acclaimed international fashion photographer whose photographs captivate and seduce viewers with their altered perceptions, described by Prasad Bidapa in his original essay on the artist that forms part of the book as, “a skewed reality that is at once beautiful and dreamlike; disturbing and neurotic.”
One of the key imagists of the British fashion scene, integral to reinventing the concept of ‘Cool Britannia’, Shergill was propelled into the fashion world following serendipitous encounters with people who recognised his nascent talent. He quickly rose to stardom and was soon working on commissions for top fashion magazines such as Vogue, Harper’s Bazaar, Tatler, i-D, POP, Dazed & Confused and W magazine, among others. Some of his most iconic works include commissioned portraits of cultural icons like singer Amy Winehouse, actress Diane Kruger, supermodel Naomi Campbell, rapper Will I Am and Amitabh Bachchan.
A project with Amitabh and Shweta Bachchan led Shergill to India, where he produced work for the iconic designer-duo Abu Jani and Sandeep Khosla. Forming the primary nucleus of his ‘Indian work’ published here, these photographs are in many ways an ode to textures. Revealing Shergill’s grandiose aesthetic and his fresh approach to fashion photography, they demonstrate his strong individual sensibility and unique visual language.